I donвЂ™t know about you, butВ thereвЂ™s something so comforting about even Lucian Grainge sweating his bosses like the rest of us.В But who are these bosses? Who has the ability to fire the most powerful man in music? A French multinational mass media company called Vivendi.Д«ollorГ© isnвЂ™t pictured with rappers, or music execs, because he meets with presidents and world leaders. Back in June, it was reported that unless serious changes occur, Grainge will need to find himselfВ new employment. In fact, heвЂ™s about to get his ass fired. Lucian Grainge could single-handedly end a lot of peopleвЂ™s careers, but even Lucian could be forced out. If you look even higher, Grainge has a superior, and thatвЂ™s where the real money and real power lay. Remember how scary Gus was? He was a kingpin, there was no one man more powerful, right? To us, Lucian may be Gus, but to the lowly rapper, heвЂ™s as high as anyone could possibly be. Basically, Pusha T is Jesse, G.O.O.D Music is Walt, Def Jam/Steve Bartles is Mike and Lucian Grainge/UMG is Gus. In April 2018 Def Jam A&R Noah Preston was promoted to Senior Vice President, A&R, while Alexander вЂњAEвЂќ Edwards was hired into his previous role as Vice President, A&R.Since IвЂ™m not exactly a businessman, I like to put things into terms I can understand- Breaking Bad. Veteran marketing and business development music executive Theda Sandiford was promoted to Senior Vice President of International Commerce & Digital Marketing at Universal Music GroupвЂ™s Republic Records, Island Records and Def Jam Recordings in November 2018. вЂњI intend to make sure that I add value at a critical and opportune time in the history of this legendary label.вЂќД«urroughs said: вЂњIвЂ™m excited to re-enter the major label system and proud to be joining Paul Rosenberg, Rich Isaacson, Scott Greer and the talented Def Jam executives at the undisputed home of hip-hop. I am confident that Jeff will play a transformВative role in Def JamвЂ™s future.вЂќ вЂњHe has mastered the subtleties of high-profile brand leveraging and new product launches, experiencing an extraordinary level of success whose lessons can be brought to bear in todayвЂ™s competitive music marketplace.

I am excited to be joining the renowned Def Jam team, and I look forward to developing artists with its talented staff.вЂќД¬ontinued Rosenberg: вЂњJeff is the embodiment of the forward-thinking renaissance marketing executive. вЂњNow here we are at Def Jam, the label with the strongest brand and legacy in Urban music. Mormile added: вЂњItвЂ™s an honor to be reunited with Paul Rosenberg after beginning our careers together almost 20 years ago. вЂњI am excited to be joining the renowned Def Jam team, and I look forward to developing artists with its talented staff.вЂќ вЂњWe are very lucky to bring his sharp ear, experience and strong relationships into our fold.вЂќ Rosenberg said: вЂњDJ brings to Def Jam over twenty years of experience in the industry and a resumГ© that includes a long string of decorated accomplishments and accolades.

вЂњDJ brings to Def Jam over twenty years of experience in the industry and a resumГ© thatincludes a long string of decorated accomplishments and accolades.вЂќ In 2004, Burroughs moved to RCA Records, a division of Sony Music Entertainment, as Senior Vice President. He began his career at Bad Boy Entertainment in 1995, where he was Executive Vice President. He joins Def Jam after a three-year stint as Senior Vice President of A&R at Columbia Records, beginning in 2015.Д«urroughs comes to Def Jam from Rise Entertainment, the Los Angeles-based marketing, consulting and brand strategy firm that he founded and helmed. Mormile was promoted to Head of the Urban A&R Department in 2005, and after four years was proВmoted to Head of InterscopeвЂ™s entire Urban Music Department, where he stayed until 2012. His tenure at the label began in the Urban A&R Department in 1998, coinciding with the Interscope arrival of global megastar Eminem, managed by Mr. Rosenberg.ДЄs Senior Vice President of Marketing, Burroughs вЂ“ a widely-respected marketing veteran and entrepreneur with over 20 years of executive-level experience вЂ“ will direct marketing activities coming out of Def JamвЂ™s New York City headquarters, leading Def JamвЂ™s team of product managers in creating and executing strategic campaigns on behalf of the labelвЂ™s diverse roster of marquee names and emerging artists.Д«urroughs will report to Scott Greer, EVPВ Marketing & Commerce and Rich Isaacson, GM & EVP.ДJ Mormile is a 14-year alumnus of Interscope Records, a division of Universal Music Group (UMG).

Mormile also brings his own label venture to the company, where he will sign and develop talent exclusively for Def Jam Recordings. Mormile will work closely with Def JamвЂ™s artists and managers, its Santa Monica-based executive team, and within the creative community as a whole.

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